Bharti AXA Life Insurance, the private life insurance joint venture between Bharti Enterprises and AXA, the world's largest insurance company, today announced the launch of its new traditional non - participating endowment life insurance plan - Bharti AXA Life Secure Savings Plan. The policy offers customers guaranteed returns to meet evolving life stage needs and also provides life cover to financially secure their loved ones from contingencies.

Announcing the launch, Sandeep Ghosh, Managing Director and CEO, Bharti AXA Life Insurance, said, "Protection and goal oriented planning are prime motivators for the customers to invest in Life Insurance. They want to be ready for the challenges that every lifestage brings with it and be adequately prepared if anything unforeseen were to happen."

"Given the volatile investment scenario today, consumers are looking for safe investment opportunities that provide guaranteed returns on the money they save for key lifestages. Bharti AXA Life Secure Savings provides Guaranteed Additions of up to 10% of each year's cumulative base premium paid. The option of attaching accidental death benefit rider or the critical illness rider makes it a comprehensive insurance product." added Sandeep Ghosh

The plan provides base sum assured or 105% of premiums paid (whichever is higher) along with Guaranteed Additions in case of an unfortunate event of death of the life insured.