ABD Maestro, the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers (ABD), today launched AODH IRISH Whiskey in India, making a strong entry into the one of the fastest growing segments in the country. ABD Maestro, co-founded by Superstar Ranveer Singh, who also serves as its creative partner is focused on creating world-class brands for both Indian and global audiences.
AODH is ‘flame' in Irish, symbolising warmth, brotherhood, continuity, and enduring stories. Crafted using a signature triple distillation, the whiskey brings to you a bright gold hue with subtle coppery glints and exceptional clarity. On the nose, it reveals notes of vanilla cream, light honey, and toffee from ex-bourbon cask maturation, leading to a smooth and silky palate with an elegant, lasting finish.
Bikram Basu, Managing Director, ABD Maestro, said “A truly authentic Irish expression, AODH Irish Whiskey carries centuries of distilling heritage, while resonating with contemporary palates. AODH is a strategic step forward as we shape the super premium spirit's portfolio. Irish whiskey has seen strong growth in recent years and a super-premium, quality product, indexed justifiably higher than the current market players should attract the knowledgeable and discerning”.
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