The company currently operates in the vacation ownership segment. Its entry into leisure hospitality business is expected to add scale and diversity to its existing business portfolio while enabling it to tap into fast growing categories and customers in the overall tourism sector.

The company plans to invest about Rs 1,000 crore in setting up the new business through its subsidiary. Mahindra Signature Resorts will focus on families seeking immersive and sophisticated travel experiences, with a target of scaling the brand to 2,000 keys by FY30.

Additionally, the company announced the launch of Keystone, a Privileged Access Program, offering premium benefits like concierge services coupled with flexible and simple membership plans. It also outlined plans for accelerated inventory addition to reach 10,000 keys by FY30, along with a refreshed brand identity that includes rebranding Club Mahindra as Club M.

Manoj Bhat, MD & CEO, Mahindra Holidays said, “For almost three decades, Mahindra Holidays has shaped how Indian families holiday, which gives us a competitive edge. The demand for experiential holidays is rising swiftly due to increasing affluence. We recognize that family extends beyond the traditional sense to encompass meaningful connections and shared experiences. Hence, we are embarking on our two-brand strategy, to gain a leadership position in the leisure market.”

Mahindra Holidays & Resorts India (MHRIL) offers quality family holidays primarily through vacation ownership memberships. MHRIL offers a 25/15/10-year membership along with other products – Bliss, Go Zest, Club Mahindra Fundays for corporates, through its flagship brand Club Mahindra.

The company’s consolidated net profit jumped 29.6% to Rs 17.85 crore on 6.9% increase in revenue from operations to Rs 717.34 crore in Q2 FY26 over Q2 FY25.